The sneakers weren't just worn on flights, either. All Lufthansa employees worldwide wore them, even announcing August 24 as Lufthansa Sneaker Day.
The day serves as a special symbol of the extra efforts that Lufthansa employees do during the summer when they go the extra mile for their customers, regardless of what the industry might be going through.
Of course, participation in the special day is completely voluntary and they don't need to wear the special sneakers, either, if they don't want to (but why wouldn't they want to, amirite?)
I don't know about you, but I wish our office had employee-exclusive kicks, too. When in Manila x Adidas sneakers? That would be so bad-ass! Huhuhu.
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