2021 Influencer Marketing Trends You Should Know About

Influencer marketing keeps changing by the year. When I started on this journey more than a decade ago, blogs were all the rage. People went to blog sites to read the latest news, get to know their favorite personalities, and immerse themselves in the lives of those personalities.

When Instagram came to the forefront, fewer and fewer people visited blogs, having been given the chance to digest content in an easier and quicker way - perfect for the busy lifestyles of this generation.

Then came the videos, which provided ample entertainment and gave them a glimpse of what their favorite personalities are actually like in real life. With so many changes constantly happening, you might be wondering what's in store for influencer marketing in the years to come. Here are 3 key points that experts have made about 2021:

Authenticity is key.

With so many influencers becoming notorious for promoting brands they don't actually use in real life, sounding incredibly "sponsored" in their captions, or saying the wrong things to attract the ire of keyboard warriors; authenticity is now taking the forefront. Brands want to avoid trolls nowadays and are therefore more careful about their name possibly going viral for the wrong reasons

It's the micro-influencers' chance to shine.

Micro-influencers on Instagram are slowly starting to gain the spotlight. At lower price points, brands now have the opportunity to tap people with diverse personalities and fresh content without spending too much money. By using micro-influencers, brands can also spend more on boosting content to strategically reach their target audience.

TikTok is now a big part of the scene.

TikTok really took off last year, making it clear that people are searching for more ways to keep themselves entertained online, particularly during the current pandemic. Expect to see more brands tap influencers for TikTok videos to maximize their investment.

Have you been following the 3 trends of influencer marketing mentioned above? If you are already part of the equation, then you can look forward to a fun and amazing time ahead. If you aren't, then it's time to get to know more micro-influencers, familiarize yourself with TikTok, and above all things, just be real.